Like abckidsmom said, if you try to do good for others, then that's what will happen. Not every call we run is a life-threatening call, in fact, the majority of them are not, as I'm sure you know. However, with every call we have a chance to make a difference, we're given the unique opportunity to show someone that there's someone there for them in their time of need. We get to show them that there's someone who does care, and if we can do right by our patients, and provide competent, compassionate care, then that is honorable in my mind.
That being said, there are honorable and dishonorable companies, but in the end, it's up to the provider to be act honorably.