You have absolutely pegged the catch 22 of the system... and the solution sadly has to come from the political/professional organization realm at this point. The infrastructure of the EMS reimbursement system at this point is built around vocational technicians and certain parties have found that these low standards can be good to their bottom lines. The paradigm shift required to go from the current system to something like NZ or Canada requires such a shift in professional requirements, system structure, and reimbursement guidelines, that I do NOT pretend to know how it can be done without a government mandate brought on by professional organization political lobbying.
That, however, will never happen without political will on the part of us, the rank and file EMS provider. So in a way, yes it is about pride... and about having a sufficient educational base built into the EMS system that we can say: "yes, make the requirements (and duties) higher, there are enough of us there already, the rest will rise up or bow out. The higher requirements and service will reduce cost in the whole health care system, command better reimbursement, reduce labor turnover (and supply), all of which will economically justify the wages that justify the requirements we are asking EMS to meet."
That's about the only way I see the "chicken or the egg?" quandary being solved on the subject of EMS professional education and reimbursement.
And yes, I realize I ACTUALLY live in reality. That's why I have detoured from EMS into a BSN program. I did it knowing I'd be humped for the short run because of the RN job market, but set for the long long run. Of course, if I really wanted some money, I never would have left IT for EMS. Then again, that's the luxury of being a working professional with no family to support.