Bossy is right. A pro cowboy is a different breed of athlete. They learn from the beginning that if they don't ride, they don't have a chance to win. They are not under contracts like most pro athletes. If they take time off for injuries, they and their families will starve. This makes you "Cowboy up" and learn to deal with pain. A lot of EMS providers have never dealt with this kind of mindset. They see injury or think something should hurt and want to treat and transport. This is the reason that the PRCA created the Justin Sports Medicine Team. They wanted Medical Professionals that understood the Mind of a cowboy. The Dr's associated with the team are all Orthopedic specialists and know how to deal with the injuries sustained in Rodeo. They are also well trusted by the cowboys. If one of them tells a rider that they need to be transported to the ED. You can bet the rider will go. If an EMT or medic tells them, they will blow it off. They deal with pain on a daily basis and what you think is major to most people, would be minor pain for them. This is at the Pro level.
Now, at your local rodeo that is not pro and just a bunch of local guys riding, you may well be the only medical there. If you work standby at rodeos remember one thing. If you try and force them to go to the ED, you will get no where. If they have fx's or minor concussions, they will not go. If it is truly something that is life threatening, then explain it to them. Get some of their friends to help talk to them. Just remember that all may not go.
These guys travel the country and may hit 3-4 rodeos a week. They learn how to treat their own wounds and pain. They learn how to live with it. It is just a way of life to them and one that you must understand to deal with them.
I rode bulls professionally for 17 years, have been retired for 5 years now. I have had injuries that most could only imagine. I still live with pain everyday, that most would be calling 911 for. I would not trade a day of it for anything. It was the best time of my life and I will always have that.
So, just keep this in the back of your mind, when ever you work a rodeo. It will make dealing with a rider a lot easier.