Our Fire Rescues and some county EMS agencies have very good Public/Media Relations department so we do get the publicity. Of course, Florida's population must stay informed with the older population, fixed incomes and tax reform amendments. It is a demanding audience but we achieve most of our good PR through public education to anyone who wants to know something. A known presence in the community helps keep people informed rather than waiting for your picture in the paper. Newspaper articles usually just end up as fish wrap.
Miami-Dade
http://www.miamidade.gov/mdfr/newsroom_media_staff.asp
Lee County EMS
http://www.lee-ems.com/ems/public_information.htm
Miami-Dade
http://www.miamidade.gov/mdfr/newsroom_media_staff.asp
Lee County EMS
http://www.lee-ems.com/ems/public_information.htm