We approach it at a different angle. Alike Nurse's week, RT week, etc. It is a week to appreciate those that serve, yes to educate the public to a certain degree, but to take time and appreciate ourselves.
We have not decided yet, exactly what we are going to do, but last year we had a open house with a cook out, purchased T-shirts with the company logo embroidered and logo on the back, a large gear/duffel bag.
Although, I definitely believe in educating the public, I do believe it is a time for us to shine about ourselves, we deserve it.
R/r 911