Good luck, in this economy. Cutbacks are more common now than PR expenditures.
Not to be critical of your work, because all I have seen is the trailer, but if you want positive PR for our industry, you might consider not putting so much spotlight on the firemen who hold our industry down. The general public already erroneously believes that they are the only real EMS as it is. Minimizing their exposure would go a long way towards showing our industry in a better light.
If that's how it works in Almeda, you're lucky. But in the rest of the country, level zero is not unexpected, and it has nothing to do with MCIs. It's just really poor planning and resource management. It happens at least once, if not several times a day in the cities around me. They know it's going to happen. They're just too cheap to allocate the resources to deal with it.
Same in North Texas. Laidlaw was running level zero a couple times a day in Fort Worth. Then they became AMR and it doubled, so Fort Worth sacked them. Then AMR opened up shop next door in Arlington, and the system that had rarely ever run level zero suddenly began doing it a couple times a day. It's built into the AMR corporate policy. It costs them less to pay the fines than it does to staff the ambulances. They FAIL to realise that it always eventually costs them their contract when the city finally realizes that they are paying two agencies to do one job, and in steps the IAFF.
